Sixty-two Blue Flags will be proudly flown at 44 beaches, seven marinas and by eleven sustainable tourism boats around South Africa over the forthcoming 2017/18 South African Blue Flag season, which opens officially on 1 November this year. This was announced at the prestigious national Blue Flag launch hosted by the Kouga Municipality at Dolphin Beach, Jeffreys Bay, in the Eastern Cape earlier today.
Earlier this year all applications for the Blue Flag eco-label were reviewed through a rigorous multi-stage approval process involving both national and international assessments, by a South African and International Jury Panel.
The Western Cape has achieved the highest number of Blue Flag sites, with 28 of the beaches, all eleven boats and six of the seven Blue Flag marinas falling in the province. This shows an increase of three Blue Flag boats from the previous season, and one additional marina.
KZN again has nine Blue Flag beaches for the 2017/18 season. Seven beaches and one marina have been awarded the eco-label in the Eastern Cape, which is on par with the previous season.
An additional 22 beaches across the three provinces will participate on the Pilot Programme. This is an important developmental stage for potential Blue Flag sites, during which WESSA works with beach managers and Tourism Blue Flag Beach Stewards towards the longer-term goal of achieving full Blue Flag status. Internationally, over 4,400 beaches, boats and marinas currently hold Blue Flag status in 46 countries.
Speaking at the event, Minister of Tourism, the Honourable Ms Tokozile Xasa thanked WESSA for the work the organisation is doing through the Blue Flag programme. She said that the department is looking to attract five million tourists to South Africa over the next five years, and Blue Flag must be used as a selling tool to bring these visitors to our shores, and to ensure that visitors have a positive experience in our country. She added that by entering into a partnership with WESSA in 2016 to implement the Tourism Blue Flag project the department is utilising the Expanded Public Works Programme to ensure that jobs are created for young people in the tourism industry.
The annual Blue Flag Awards also celebrate the sustained partnerships that WESSA has built with key municipalities around the country, who have recognised the value of Blue Flag not just to environmental management and education, but also to tourism, economic development and job creation. Their commitment to the programme is evident in the fact that 25 beaches have been on the programme for five or more consecutive years, while eleven beaches have achieved Blue Flag status for more than 10 consecutive years. Dolphin Beach, which provided the backdrop for the season launch, celebrates a remarkable 16 consecutive years on the programme this year. Humewood Beach in Port Elizabeth along with Grotto Beach in Hermanus has participated for all seventeen years that the Blue Flag programme has been running locally.
Says Vincent Shacks, WESSA Ecotourism Manager: “Blue Flag is an excellent example of what is achievable when government, both local and national, partner with civil society. Not only does the programme encourage adherence to very high, international standards for beaches, boats and marinas but it has also created an excellent platform from which to develop young and enthusiastic, sustainable tourism ambassadors. Through the Tourism Blue Flag project, the National Department of Tourism has partnered with WESSA to demonstrate its commitment to the development of South Africa’s youth. Over the past year these Blue Flag “Beach Stewards” have played a critical role in the maintenance of the Blue Flag standards at our beaches as well as conducting valuable environmental education activities and campaigns all along our beautiful coastline.”
Since its launch in 1987, the Blue Flag programme has continued to grow, not only regarding the number of member countries and sites involved, but also in its range of expertise within marine and freshwater environments. WESSA is proud to have been the national implementing partner for Blue Flag in South Africa since 2001.
Dolphin Beach in Jeffreys Bay provided the ideal setting for the 2017/18 Blue Flag launch. The wide, sandy beach makes it popular with families, while its legendary surfing spot “Supertubes” has given the beach international fame. The Executive Mayor, Cllr Elza van Lingen, who delivered the opening address at the event spoke about the value which Blue Flag adds to tourism, adding that while Kouga Municipality only has one beach on the programme their approach is to raise the standard of all Kouga beaches to that of Dolphin Blue Flag Beach.
NOTES TO EDITORS
WESSA CEO, Ecotourism Manager and Blue Flag Programme senior staff are available for interviews.
Soundbite for radio:
Statement from Robert Slater, WESSA’s National Coordinator Blue Flag Programme
Links to images and captions:
Image 1 WESSA CEO Dr Thommie Burger, John Prins from Bitou Municipality and Minister of Tourism, the Honourable Ms Tokozile Xasa
Image 2 WESSA CEO Dr Thommie Burger, Ted Knott from the City of Cape Town and Minister of Tourism, the Honourable Ms Tokozile Xasa
Image 3 WESSA CEO Dr Thommie Burger, Cllr Geoff Pullen from Ethekwini Municipality and Minister of Tourism, the Honourable Ms Tokozile Xasa
Image 4 WESSA CEO Dr Thommie Burger, Godfrey Louw, Director of Social Services Dadamasi (Kouga Municipality), Cllr Danny Benson Dadamasi (Kouga Municipality), Greg Miller from Cape St Francis Canals (Blue Flag Marina), Gcobisa Dadamasi (Kouga Municipality) and Minister of Tourism, the Honourable Ms Tokozile Xasa
Image 5 WESSA CEO Dr Thommie Burger, Lauren Rainbird, Lindile Ntsabo and Andrew Komani from Overstrand Municipality, with the and Minister of Tourism, the Honourable Ms Tokozile Xasa
Image 6 WESSA CEO Dr Thommie Burger, Elize Nel from Mossel Bay Municipality and Minister of Tourism, the Honourable Ms Tokozile Xasa
Image 8 Godfrey Louw (Kouga Municipality), WESSA CEO Dr Thommie Burger, Mayor Elza van Lingen (Kouga Municipality), Cllr Danny Benson (Kouga Municipality) and Minister of Tourism, the Honourable Ms Tokozile Xasa
Image 9 WESSA CEO Dr Thommie Burger, Anya Ponton from The Water Club (Blue Flag Marina) in Cape Town and Minister of Tourism, the Honourable Ms Tokozile Xasa
Image 10 WESSA CEO Dr Thommie Burger, Evelyn Pepler from Ocean Odyssey (Blue Flag sustainable tourism boat) and Minister of Tourism, the Honourable Ms Tokozile Xasa
Image 11 WESSA CEO Drhttp://wessa.org.za/site17/wp-content/uploads/2017/10/BS2017_12.jpg Thommie Burger, Gina Oosthuysen and Elfrieda Loubser from Thesen Islands (Blue Flag Marina) in Knysna and Minister of Tourism, the Honourable Ms Tokozile Xasa
Image 12 WESSA CEO Dr Thommie Burger, Mariette Hopley from White Shark Ventures and Minister of Tourism, the Honourable Ms Tokozile Xasa
About Blue Flag:
The Blue Flag Programme, now in its 30th year, is focused on the conservation of marine and coastal habitats, and is designed to raise environmental education and awareness, and increase sound environmental practices among tourists, local populations and beach management.
To achieve Blue Flag status, as many as 33 different criteria spanning over four aspects of coastal management must be met and maintained: water quality, environmental education and information, environmental management, and safety and services. Each Blue Flag site is compelled to conduct several environmental education activities during the year, and to practise effective and efficient conservation management.
In South Africa, the Blue Flag programme is managed by WESSA and participating coastal municipalities. In the Southern Hemisphere, the Blue Flag season runs from 1 November to 31 October each year. Beaches are required to apply for Blue Flag status each year and the Blue Flag standards are only enforced at the beaches over the participating beach’s stated season, which varies from just two months of the year to the full 12 months.
The Blue Flag programme is operated under the auspices of the Foundation for Environmental Education and is headquartered in Copenhagen, Denmark. The criteria are set by the international coordinators of the Blue Flag campaign in Europe, the FEE (Foundation for Environmental Education). Through close collaboration with their members on all issues, the Foundation for Environmental Education works to ensure the programme’s expansion, and that the unrivalled standards of the Blue Flag are maintained internationally. The detailed criteria and award process is available on Blue Flag’s international website www.blueflag.global
WESSA implements effective environmental, ecotourism, education and youth development programmes throughout South Africa. The organisation improves the school curriculum through education for sustainable development and provide critical work skills training, which creates job opportunities and sustainable livelihoods in local communities. WESSA’s environmental initiatives contribute towards the restoration of ecosystems, while their Blue Flag, Green Key and Green Coast ecolabels – and associated Tourism Blue Flag and Tourism Green Coast projects in partnership with the National Department of Tourism – support tourism growth and development by encouraging responsible tourism practices and the improved management of our coastline. For more information visit www.wessa.org.za
For more information contact:
Catherine Ritchie, WESSA Marketing & Communications Manager
Tel 021 701 1397 Cell 082 321 2794 Email email@example.com