WESSA introduces Green Key in South Africa

WESSA is excited to announce that it is introducing the international Green Key eco-label in South Africa and is inviting the local tourism industry to join them in piloting the programme in the Western Cape!

Green Key is a leading standard of excellence in the field of environmental responsibility and sustainable operations within the tourism industry. The Green Key programme helps establishments reduce their environmental footprint without compromising on comfort or quality.

Awarded to more than 2,400 establishments in more than 50 countries around the world, the Green Keyaward has been in existence for longer than 20 years and is the largest global eco-label for accommodation. It is recognised and supported by the World Tourism Organisation (UNWTO), United Nations Environmental Programme (UNEP), United Nations Educational, Scientific and Cultural Organisation (UNESCO) and the Global Sustainable Tourism Council.

This prestigious eco-label represents a commitment from tourism establishments to maintain high environmental standards, and an assurance to guests that their support of such an establishment helps to make a difference on an environmental and sustainability level. Green Key is able to help tourism establishments strive for sustainability in a structured way and receive accreditation for these efforts. Participation in the programme also contributes to reducing running costs for establishments through lower energy and water consumption, for example.

Green Key is a programme of the international Foundation for Environmental Education (FEE) based in Denmark. They have appointed WESSA to operate the programme in South Africa, recognising the organisation as a leading implementer of environmental and conservation initiatives for more than 90 years, and a trusted and effective NGO project partner, which has successfully implemented FEE’s Eco-Schools and Blue Flag eco-labels in the country for more than 15 years.

WESSA is looking to partner with five properties in the tourism industry to help them pilot Green Key in the Western Cape over the next four months, before launching the international eco-label throughout South Africa.

With the United Nations having declared 2017 as the year of Sustainable Tourism for Development, this is an ideal opportunity for tourism establishments to meet the increasing expectations of consumers that establishments should actively work towards achieving sustainability.

If you would like to participate in the piloting of Green Key and see how this eco-label can benefit your property please contact WESSA’s Ecotourism Unit Manager Vince Shacks on 082 337 1273 or email vincent@wessa.co.za

For more information about the Green Key award download our e-brochure or visit www.greenkey.global

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